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the Handbook of Marketing Communications : An Integrated Approach (Record no. 45499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190911b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175542330 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P.R |
| 245 ## - TITLE STATEMENT | |
| Title | the Handbook of Marketing Communications : An Integrated Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page India Pvt Ltd |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 628p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAU, Jorhat | AAU, Jorhat | General Stacks | 11/09/2019 | 658.802 S | 120789 | 11/09/2019 | 11/09/2019 | Book |