000 00450nam a22001697a 4500
999 _c45499
_d45499
003 OSt
008 190911b ||||| |||| 00| 0 eng d
020 _a8175542330
082 _a658.802
100 _aSmith, P.R
245 _athe Handbook of Marketing Communications : An Integrated Approach
250 _aThird Edition
260 _aNew Delhi
_bKogan Page India Pvt Ltd
_c2003
300 _a628p
700 _aTaylor, Jonathan
942 _2ddc
_cBK